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Saturday, June 23, 2012
BRER Real Estate Marketing Avoid This Pitfall on MailChimp!
June 22nd, 2012
If you subscribe to our newsletter, you?ll know what I?m talking about.? If you don?t subscribe, you should because you?ll get a quick dose of real estate marketing news you can use.
Anyway, to my chagrin, the first newsletter turned out addressed to *|FNAME|*, when it should have been the first name of the recipient.?? We checked and double checked how the email was set up and all seemed to be correct.? Then, I stumbled on the problem.? All the documentation and examples from MailChimp use that *|FNAME|* to represent the first name in an outgoing email.
What they neglect to tell you is that you must use the name of the record in your particular database, and the default for that is *|MERGE1|*, *|MERGE2|* and so forth.? If you wanted to identify the name by FNAME, you?d need to rename the field yourself.
I tried to be philosophical, hoping that the newsletter recipients would roll with me on this one.? After all, anyone can make a mistake, right?
So, why did I laugh when I received the email from HootSuite?
Because it started out:? Hello *|FNAME|*
Let this be a warning to you! ?
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?
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Video: Biology Behind Risk-Taking?
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Magic formula Method regarding Unleashing the POWER of ...
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Friday, June 22, 2012
Skoda Creates Scrapyard Stonehenge To Celebrate Citigo and ...
Just the Facts:
- In one of the strangest publicity stunts of the year, Skoda has re-created Stonehenge by using 18 scrap cars.
- Skoda says the "sculpture" was unveiled in time for Wednesday's summer solstice, an event closely linked to the Neolithic structure in England.
- Skoda has dubbed the structure "Citihenge."
LONDON ? In one of the strangest publicity stunts of the year, Volkswagen's Czech subsidiary Skoda has re-created Stonehenge by using 18 scrap cars. The stunt is said to honor the launch of the Skoda Citigo minicar, a sibling of the VW Up!
Skoda says the "sculpture" was unveiled in time for Wednesday's summer solstice, an event closely linked to the Neolithic structure in England.
Skoda has dubbed the structure, which it calls an "audacious piece of automotive art," Citihenge. Skoda is rapidly gaining a reputation for over-the-top installations, including creating giant cakes and putting a car in a cage.
Stonehenge is "the most famous relic of prehistory in Europe and one of the best known, most contemplated monuments in the world ? and we have no clear idea what the people who built it actually used it for," wrote Caroline Alexander in the June 2008 National Geographic.
English Heritage, which manages Stonehenge, said on its Web site that "the true meaning of this ancient, awe-inspiring creation has been lost in the mists of time. Was Stonehenge a temple for sun worship, a healing centre, a burial site or perhaps a huge calendar?"
Stonehenge has been closely linked to the solstices. The monument is aligned on both the axis of the summer solstice sunrise and on the winter solstice sunset. June 20 marks the summer solstice, the longest day of the year when the sun reaches its most northern point in the sky. After this date, the days start getting shorter.
Inside Line says: Is Skoda's Stonehenge trashy or terrific?
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Higgs boson buzz goes through ups and downs
CERN / CMS Collaboration
A computer graphic shows a typical Higgs boson candidate event, including two high-energy photons whose energy (depicted by red towers) is measured in the Compact Muon Solenoid's electromagnetic calorimeter. The yellow lines are the measured tracks of other particles produced in the collision. The pale blue volume represents the CMS' crystal calorimeter barrel.
By Alan Boyle
A week ago, sources started passing the word that physicists were "fired up" about further evidence for the existence of the Higgs boson, the last undiscovered particle predicted by the Standard Model and the main quarry for the $10 billion Large Hadron Collider.
That blaze of buzz reached a high point this week, when Columbia mathematician Peter Woit reported "reliable rumors"?that the confidence level for a detection of the Higgs' signature in the mass range of around 125 billion electron-volts, or 125 GeV, was increasing.
"CERN will soon have to decide how to spin this: will they announce discovery of the Higgs, or will they wait for some overwhelmingly convincing standard to be met, such as 5 sigma in at least one channel of one experiment?" Woit wrote.
"Sigma" refers to the statistical confidence that a given result is more than a fluke, with 5 sigma serving as the gold standard for a discovery. If you're a Higgs-watcher, you'll be hearing a lot about sigma in the next couple of weeks, leading up to the International Conference on High-Energy Physics, or ICHEP, in Australia from July 4 to 11. That's when the LHC's teams are due to provide a status report on the search for the Higgs.?
The Higgs hunt is hot because physicists have hypothesized about the boson for 40 years as part of the mechanism by which some particles acquire mass while others don't. The Higgs is so fundamental to the frontier of physics that Fermilab's Leon Lederman once called it the "God Particle"?? a term that most other physicists positively hate.?Finding it in the mass range where it's expected to be would serve as solid confirmation for the Standard Model, one of the most successful theories in the history of science. Not finding it would be more interesting: Physicists would have to consider some other mechanism, outside the Standard Model, to explain particle mass. And there's nothing theorists love more than a challenge like that.
In December, the teams behind the ATLAS and CMS detectors reported "tantalizing hints" of a Higgs detection at 125 GeV, with confidence levels of 3.6 sigma for ATLAS and 2.6 sigma for CMS. If the additional observations made since then show the same sorts of hints, those sigma levels should go up?? and that's been the gist of the buzz over the last week or so. For science geeks, that's a big deal, or at least a big meme: so big that the hashtag #HiggsRumors was for a time on top of Twitter's trending list, Discovery News' Jennifer Ouelette noted.
A lot of that trending took place because of the in-jokes spawned by the original buzz ??which has now fallen to a steady hum, thanks to a string of reality checks.
"Please do not believe the blogs," ATLAS spokeswoman Fabiola Gianotti told The New York Times. "I am very surprised that rumors appear on a subject that is really evolving daily," CMS spokesman Guido Tonelli told Science News. "The experimenters can't possibly have their data in presentable form yet, so the rumors can't be correct in every detail," Rutgers theoretical physicist Matt Strassler observed on his blog.
Union College physicist Chad Orzel, the author of "How to Teach Relativity to Your Dog," said the celebrity-level hype was?"the price of success":
"I mean, it?s not an accident that there?s a lot of excitement about the maybe-sorta-kinda discovery of the Higgs. This is the product of years of relentless hype from the particle physics community. They've been talking about this goddamn particle for longer than I've been running this blog, and it's finally percolated out into the general public consciousness enough that buzz about it can trend on Twitter. Complaining that your persistent effort to get people to care about particle physics esoterica has led to people being excited about particle physics esoterica seems more than a little churlish.
"So, lighten up. Revel in the success of your hype machine. God knows, if there were a Twitter trending topic about Bose-Einstein Condensation or anything else in atomic physics, I?d do the Happy Dance all the way down the hall. You?ve worked hard to make your elusive particle a celebrity, now reap the rewards."
The true reaping will come in a couple of weeks.?As Reuters' Robert Evans reported, the most recent readings from ATLAS and CMS are being analyzed in isolation, so that one team's conclusions don't influence the other team. Until the ICHEP actually takes place, hype is just about all we'll hear about. But in the meantime, get ready for the real news by reviewing these resources:
Alan Boyle is msnbc.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter and adding the?Cosmic Log page?to your Google+ presence. You can also check out?"The Case for Pluto,"?my book about the controversial dwarf planet and the search for new worlds.
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Anti slip tape Ensures Adequate Protection
by George Sotter
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Slips and falls can cause unnecessary discomfort and pain. Safety from slippery floors in and around your living and work area is a major, if not the most important concern, while looking out for residential and commercial properties. Providing slip proof floor for public properties or surfaces exposed to slippery conditions is an impending issue with all the constructing agencies and there are a few cases of corporate companies being sued for minor slippery cases. So floor slip testing becomes important for all sort of construction from airports to hospitals, from educational premises to private residential properties and fast food centers.Floor Slip Testing is a method used to ascertain if a surface is suitable and sufficiently slip-resistant to be used. This can be performed on all the surfaces irrespective of its make, porcelain, ceramic and marble, granite, quarry tiles, limestone, concrete and wood surfaces, etc. to make it slip-resistant.
Anti-Slip Floor Treatment enables all the surfaces to be slip resistant. Such products help in removing the potential dangers from slip-ons by simply minimizing the chances of its occurrence. They determine the slip resistivity of a surface. Anti-Slip Floor Treatment can be helpful in determining surface slip resistance in case of litigations filed for r cases concerning slip incidences. The services are available at no additional cost to the gloss or the color of the surface.
There is also Anti-Slip Tape available as a solution to anti-slip-Floor treatment for your working areas and to prevent slipping in your garages, especially for staircases, and private work areas at home. There are varieties of anti-slip tapes available to choose from depending on the surface type. There are poly glass tapes, various clothes, and fabric adhesives tapes to choose from depending on the requirements and surface usage. The anti-slip floor treatment services are available for all the sectors involved in reality industry, including the manufacturers and big building houses, architects and ultimately the end-users. Slip resistance of a surface can be determined both in labs and in real time at the current location under practical conditions.
External public surfaces such as footpaths, Teflon coating on the roads, crossings, major intersections and parking areas open to natural conditions of rain and brightness can also be tested. Public places such as malls and corporate houses provide consistent level of slip resistance to their parking and other utilities meant for public use. Floor slip testing provide a way to determine whether a surface is ok to be used and anti- slip floor treatment can prevent a surface from being slippery.
Anti-slip floor tape offered by Safety Direct America comes with peel-off adhesive backing in order to provide a good quality, elegant and long lasting indoor/outdoor floor appearance. More info visit http://www.safetydirectamerica.com
Contact the Author
George Sotter
safediram@gmail.com
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Keywords: anti-slip tape, non-skid tape, floor slip resistance testing, coefficient of friction testing, floor slip test, anti-slip floor, anti-slip,
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