Skoda Creates Scrapyard Stonehenge To Celebrate Citigo and ...

Just the Facts:

• In one of the strangest publicity stunts of the year, Skoda has re-created Stonehenge by using 18 scrap cars.
• Skoda says the "sculpture" was unveiled in time for Wednesday's summer solstice, an event closely linked to the Neolithic structure in England.
• Skoda has dubbed the structure "Citihenge."

LONDON ? In one of the strangest publicity stunts of the year, Volkswagen's Czech subsidiary Skoda has re-created Stonehenge by using 18 scrap cars. The stunt is said to honor the launch of the Skoda Citigo minicar, a sibling of the VW Up!

Skoda says the "sculpture" was unveiled in time for Wednesday's summer solstice, an event closely linked to the Neolithic structure in England.

Skoda has dubbed the structure, which it calls an "audacious piece of automotive art," Citihenge. Skoda is rapidly gaining a reputation for over-the-top installations, including creating giant cakes and putting a car in a cage.

Stonehenge is "the most famous relic of prehistory in Europe and one of the best known, most contemplated monuments in the world ? and we have no clear idea what the people who built it actually used it for," wrote Caroline Alexander in the June 2008 National Geographic.

English Heritage, which manages Stonehenge, said on its Web site that "the true meaning of this ancient, awe-inspiring creation has been lost in the mists of time. Was Stonehenge a temple for sun worship, a healing centre, a burial site or perhaps a huge calendar?"

Stonehenge has been closely linked to the solstices. The monument is aligned on both the axis of the summer solstice sunrise and on the winter solstice sunset. June 20 marks the summer solstice, the longest day of the year when the sun reaches its most northern point in the sky. After this date, the days start getting shorter.

Inside Line says: Is Skoda's Stonehenge trashy or terrific?

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