Facebook for Business Marketing | Business to Business

For 1,000,000+ businesses worldwide, Facebook for Business Marketing h?? become ?n integral part ?f th?ir marketing strategy.

This article i? written for tho?e ?re interested ?n learning h?w Facebook ??n b? used to build customer relationships ?nd customer databases.

So, wh??h businesses should b? on Facebook f?r Business Marketing? If you ?re local business, ?t?? entirel? pos?ibl? that ther? ?s some sort ?f comments/remarks already on Facebook fr?m th? millions of everyday people wh? share th?ir joys and frustrations of th?ir daily lives. Take 10 minutes and u?e the search function. See if you ??n find customers talking about y?ur services and products. You ma? ev?n find th?r? ?? a group th?t ha? formed talking ?bout ?our business already.

Now befor? ??u get worried, Facebook i? v?r? pro-business ?nd provide? tools ?nd applications to build their identity online. It ?llows businesses to strike up conversations w?th fans ?nd engage. You ar? ?ble to learn mor? ?bout the profile of ?our current customers ?f the? ar? on Facebook. When y?u learn wh?t ?our customers hav? in common, th?n you can find thousands of similar profiles online. These could be ?our future customers.

Social Networking is all about conversations. As ? small business owner, your job ?s to encourage ?our current customers t? leave positive comments. Before y?u kn?w it, thes? comments will b? shared w?th the?r friends and families. There are m?ny ways you ?an encourage th?m t? talk ?bout ??ur business, i.e offer a superior service/product, discount or specials, ?n extra gift f?r your customers wh? leave positive comments.

The quickest way a small business ?an get involved ?n Social Networking is to create ? Facebook Fan Page.

Fan Pages are great ?informal? ways for people to gather and communicate. It i? v?ry viral ?nd mor? importantly, it i? a free resource.

Creating a fan page ?s easy, and for all businesses ?t ?hould tak? y?u 15 minutes t? g?t it u? and running. Although ?t ?s easy t? g?t up ?nd running, ??u w?ll want to spend ??m? time customizing t? stand out ?g?inst ??ur competitors. You ?an install a number of d?fferent application ?u?h a? new tabs to highlight your services ?r products, capture the nam? and email address of ?our fans, videos etc.

As so?n a? ?our fan page is u? and customized, then y?u ne?d t? explode ?our fan base. You ma? ?lre?dy have ? list ?f existing customers who you ??n invite t? be?om? fans, ?th?rwi?e ?ou ??n use 30+ d?ff?r?nt strategies th?t ar? ?ll free ?nd simple to implement with th? use of social networking.

As s??n ?? ??u gather fans, now ?t?? time t? l?t ?our customers know th?t ??u exist. You ??n do this b? putting key messages in front of y?ur customers wh?n the? ne?d to se? it. I ??n?t th?nk ?f ? better w?? t? encourage fans ?nto action w?th an offer th?y c?n not refuse? The more conversation/comments y?u ??n get ?n your fan page, the more profitable ?our business will be. Make ?ur? that ??u ask plenty of open ended questions ?nd spark conversation b?tw?en ?our fans. I would suggest that ??u encourage honest communication ?nd discussion. The secret to social marketing i? t? b? inclusive ?nd open t? feedback fr?m your fans. Occasionally, ??u might read som?th?ng that you disagree with. You ?ust ne?d t? u?? discretion ?n dealing with th?se comments. The best w?? ?? not t? hide from thes? issue, but t? deal with th? comments head on. Let fans kn?w th?t you ?re happy with feedback and you w?ll c?n??der making ?hange? ?f nec?s?ar? ?f ?t g??ng to help you sell more ?n th? long run.

As y?u?v? read, ?t?? now time th?t y?u to t?ke ? closer l??k ?t using Facebook f?r business marketing. Thousands of small businesses have found customers that th?y d?dn?t know th?? existed ?r ?th?r avenues to generate cashflow ?n their businesses. Book ?n hour ?n y?ur diary today and t?ke th? time t? learn m?r? ?b?ut fan pages.

Source: http://www.dagobaseedtheday.com/facebook-for-business-marketing.html

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